augmented intelligence certification (AI) to ensure it is squeezing every drop of insight it can from the data it collects.</p> ;<div class="vestpocket" vest-pocket=""></div> ;<p>Fruits of this research were unveiled earlier this year when it was announced that the decision to launch Cherry Sprite as a new flavor was based on monitoring data collected from the latest generation of self-service soft drinks fountains, which allow customers to mix their own drinks.</p> ;<p>As the machines allow customers to add their own choice from a range of flavor “shots” to their drinks while they are mixed, this meant they were able to pick the most popular combinations and launch it as a ready-made, canned drink.</p> ;<p>Coca Cola is also looking to follow the lead of tech giants by developing something similar to their “virtual assistant” AI bots such as Alexa and Siri. The AI will <a href="https://venturebeat.com/2017/07/11/coca-cola-reveals-ai-powered-vending-machine-app/" target="_blank" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://venturebeat.com/2017/07/11/coca-cola-reveals-ai-powered-vending-machine-app/">reside in vending machines</a>, allowing greater personalization – for example, users will be able to order their favorite blend from any vending machine, with the machine mixing it to their individual preference. The AI will also adapt the machines’ behavior depending on its location. This could mean more lively and excitable vending machines in malls or entertainment complexes, and more somber, functional behavior in a hospital.</p> ;<p><strong>Healthy options</strong></p> ;<p>As sales of sugary, fizzy drink products have declined in recent years Coca Cola has also hooked into data to help produce and market some of its healthier options, such as orange juice, which the company sells under a number of brands around the world (including Minute Maid and Simply Orange).</p> ;<p>The company combines weather data, satellite images, information on crop yields, pricing factors and acidity and sweetness ratings, to ensure that orange crops are grown in an optimum way, and maintain a consistent taste.</p> ;<p>The algorithm then finds the best combination of variables in order to match products to local consumer tastes in the 200-plus countries around the world where its products are sold.</p> ;<p><strong>Augmented reality</strong></p> ;<p>Augmented reality (AR) where computer graphics are overlaid on the user’s view of the real world, using glasses or a headset, is being <a href="http://www.coca-colacompany.com/stories/coca-cola-testing-augmented-reality-for-bottling-equipment-maint" target="_blank" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:http://www.coca-colacompany.com/stories/coca-cola-testing-augmented-reality-for-bottling-equipment-maint">trialed in a number of the company’s bottling plants</a> around the world.</p> ;<p>This allows technicians to receive information about equipment they are servicing, and get backup from experts at remote locations who can see what they are seeing and help to diagnose and solve technical problems. It is also used to inspect problems with vending machines and dispensers in remote or difficult-to-reach locations, including cruise ships while they are at sea.</p> ;<p><strong>Social data mining</strong></p> ;<p>With 105 million Facebook fans and 35 million Twitter followers, social media is another hugely important source of data for the company.</p> ;<p>Coca Cola closely tracks how its products are represented across social media, and in 2015 was able to calculate that its products were mentioned somewhere in the world an average of just over once every two seconds.</p> ;<p>Knowing this gives insight into who is consuming their drinks, where their customers are, and what situations prompt them to talk about their brand. The company has used AI-driven image recognition technology to spot when <a href="http://www.mobilemarketer.com/news/coca-cola-targets-users-based-on-photos-they-share-on-social-media/442927/" target="_blank" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:http://www.mobilemarketer.com/news/coca-cola-targets-users-based-on-photos-they-share-on-social-media/442927/">photographs of its products</a>, or those of competitors, are uploaded to the internet, and uses algorithms to determine the best way to serve them advertisements. Ads targeted in this way have a four times greater chance of being clicked on than other methods of targeted advertising, the company has said.</p> ;<p>Looking further ahead, the company is also interested in the idea of using AI to create adverts.</p> ;<p>Speaking at Mobile World Congress this year, global senior digital director Mariano Bosaz <a href="http://www.adweek.com/digital/coca-cola-wants-to-use-ai-bots-to-create-its-ads/" target="_blank" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:http://www.adweek.com/digital/coca-cola-wants-to-use-ai-bots-to-create-its-ads/">said</a> “content creation is something that we have been doing for a very long time – we brief creative agencies and then they come up with stories … what I want to start experimenting with is automated narratives.”</p> ;<p><strong>Digital transformation</strong></p> ;<p>The Coca Cola company is a shining example of a business which has re-ordered itself based on data and intelligence. It has long shown an appreciation of the fact that today’s technology offers unprecedented opportunity to reassess just about every aspect of how business is conducted. Rethinking itself as a technology driven company with a focus on strategic implementation of data and AI means it is likely to retain its place at the head of the pack for the foreseeable future.</p>”>
The Coca Cola Company is the world’s major beverage business selling extra than 500 brand names of smooth drink to customers in over 200 nations. Each and every solitary working day the globe consumes much more that 1.9 billion servings of their drinks including manufacturers like Coca Cola (which include Food plan and Zero) as very well as Fanta, Sprite, Dasani, Powerade, Schweppes, Moment Maid and other individuals.
Of course, this also signifies that it generates mountains of details – from generation and distribution to gross sales and consumer opinions, the business relies of a reliable knowledge-driven approach to advise business selections at a strategic amount.
In fact, Coca Cola was a person of the very first globally-acknowledged brand names exterior of the IT current market to communicate about Big Data, when in 2012 their main big data officer, Esat Sezer, stated “Social media, mobile programs, cloud computing and e-commerce are combining to give providers like Coca-Cola an unprecedented toolset to improve the way they strategy IT. At the rear of all this, big data offers you the intelligence to cap it all off.”
A lot more recently, Greg Chambers, international director of digital innovation, has explained “AI is the foundation for all the things we do. We produce clever encounters. AI is the kernel that powers that working experience.”
Product or service development
Coca Cola is regarded to have ploughed considerable investigate and development sources into augmented intelligence certification (AI) to make sure it is squeezing every single fall of perception it can from the information it collects.
Fruits of this study were being unveiled before this year when it was declared that the determination to launch Cherry Sprite as a new taste was primarily based on checking details gathered from the most recent generation of self-support comfortable drinks fountains, which allow for buyers to blend their own drinks.
As the devices allow for buyers to increase their personal option from a vary of taste “shots” to their drinks while they are blended, this meant they had been equipped to decide on the most well known combos and launch it as a all set-manufactured, canned consume.
Coca Cola is also looking to abide by the lead of tech giants by producing something similar to their “virtual assistant” AI bots this kind of as Alexa and Siri. The AI will reside in vending equipment, allowing larger personalization – for instance, users will be in a position to purchase their favourite blend from any vending device, with the device mixing it to their unique choice. The AI will also adapt the machines’ conduct depending on its site. This could imply extra energetic and excitable vending equipment in malls or entertainment complexes, and more somber, useful habits in a hospital.
As profits of sugary, fizzy consume products and solutions have declined in recent a long time Coca Cola has also hooked into data to assistance deliver and marketplace some of its healthier choices, these as orange juice, which the firm sells underneath a number of manufacturers about the planet (like Minute Maid and Basically Orange).
The organization brings together weather conditions info, satellite photographs, information on crop yields, pricing factors and acidity and sweetness scores, to assure that orange crops are developed in an ideal way, and preserve a dependable flavor.
The algorithm then finds the ideal combination of variables in buy to match merchandise to nearby client preferences in the 200-moreover countries all around the world the place its solutions are marketed.
Augmented reality (AR) exactly where laptop or computer graphics are overlaid on the user’s see of the true planet, working with glasses or a headset, is being trialed in a selection of the company’s bottling plants all over the entire world.
This enables specialists to acquire info about equipment they are servicing, and get backup from professionals at remote spots who can see what they are looking at and support to diagnose and resolve technological difficulties. It is also employed to inspect troubles with vending machines and dispensers in remote or difficult-to-attain locations, such as cruise ships though they are at sea.
Social info mining
With 105 million Facebook fans and 35 million Twitter followers, social media is one more vastly essential source of info for the firm.
Coca Cola intently tracks how its products are represented throughout social media, and in 2015 was ready to compute that its products and solutions had been described somewhere in the entire world an common of just around once just about every two seconds.
Realizing this gives perception into who is consuming their beverages, in which their prospects are, and what cases prompt them to discuss about their brand name. The enterprise has employed AI-pushed impression recognition know-how to spot when photographs of its goods, or those people of rivals, are uploaded to the world-wide-web, and works by using algorithms to identify the most effective way to serve them ads. Ads specific in this way have a 4 occasions larger possibility of staying clicked on than other solutions of focused marketing, the organization has stated.
Looking further more in advance, the company is also intrigued in the notion of working with AI to create adverts.
Talking at Cell Planet Congress this calendar year, international senior digital…