The Important Hazards And Hazards Of Virtual And Augmented Reality
augmented intelligence certification and cloud computing – XR experiences provide value by gathering and interpreting data. With XR, however, the data is of the most personal variety imaginable. </p><p>When using AR applications in the real world, we can expose vast amounts of data about ourselves. Highly popular AR apps of the type that power the filters used by Snapchat and Facebook can gather intimate biometric data when we show them our face. This includes facial expressions, speech data, and even retina patterns that can be used to uniquely identify us. </p><p>Other AR apps have the potential to capture everything we are seeing and hearing, such as those that involve headsets like Google Glass or Microsoft’s Hololens. </p><p>Is every parent that lets their child play freely with these fun applications fully aware of the implications of this? It’s highly unlikely – and while social media companies and smartphone app publishers may do their best to assure us everything is secure and our privacy is respected, there’s no way of knowing for sure who is accessing this information and what they are doing with it. </p><div class="vestpocket" vest-pocket></div><p>It’s an unfortunate fact that <a href="https://www.bernardmarr.com/default.asp?contentID=1505" target="_blank" class="color-link">data breaches are an increasingly common</a> occurrence, and even the seemingly most secure platforms are at risk. Facebook – which purchased the VR company Oculus and whose social media platform Instagram makes use of AR – is a significant player in this field. Last year <a href="https://www.bbc.co.uk/news/technology-45686890" target="_blank" class="color-link">50 million of its users’ accounts</a> were compromised through one attack alone. </p><p>I spoke to Rori Duboff, head of content innovation at Accenture Interactive, who told me "With AR applications like the cosmetics apps that let you try on any shade of lipstick, people think ‘hey this is pretty exciting’ – and suddenly you’re letting people see your whole face … so the question becomes, what data is stored?</p><p>“Should the data, when it becomes that personal and sensitive, just be used to optimize and enhance the current experience at hand, or does it get stored anywhere? Figuring that out is very important because I think people will share this data as long as they feel they are getting value.”</p><p>This certainly fits in with other patterns of acceptance we’ve seen developing around technology in general. How many of us who initially turned off location services on our phones as we felt uneasy about our location being constantly exposed, now happily leave them running, because it makes it so much easier to call a taxi, get directions or find a nearby restaurant?</p><div class="embedly-align "><fbs-embedly style="padding-bottom: 56.21%;" iframe-src="https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FuIsEZiP_Pwc%3Ffeature%3Doembed&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DuIsEZiP_Pwc&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FuIsEZiP_Pwc%2Fhqdefault.jpg&key=3ce26dc7e3454db5820ba084d28b4935&type=text%2Fhtml&schema=youtube"></fbs-embedly></div><p>When we use <a href="https://www.bernardmarr.com/default.asp?contentID=1157" target="_blank" class="color-link">VR</a>, we create and often share data about our behavior and movement in virtual environments that could one day be used to imitate us and steal our virtual identities or real-world assets. While most people’s experiences of VR today is still within the realm of gaming – generally offering solo experiences within controlled arenas – work is ongoing on creating online, shared VR spaces for socializing. </p><p>When the avatars we develop to represent ourselves within these virtual spaces inevitably become tied to our real-life personas – to allow us to make payments, for example – there will be even more opportunity for those with malicious intent. On top of this, VR and AR are increasingly commonplace in industry, where they are used for <a href="https://www.chemengonline.com/partnership-to-develop-virtual-reality-training-on-hazardous-materials/" target="_blank" class="color-link">training</a> as well as monitoring on-the-job performance, further blurring the boundaries between the virtual and “real” worlds. </p><p>Duboff says, "There’s a prevailing sense that these technologies are still just in the gaming world … at a consumer level its some kids fooling around with image filters, and at an enterprise level, most people are not seeing what’s happening day-to-day inside companies, where a lot of this growth is happening. Most people are not even aware that when you turn on the phone and give it camera permission, and it’s putting something over them or their kids – that’s AR."</p><p>Another risk lies in the potential damage that frequent and prolonged exposure to XR environments could do to our mental health. Unfortunately, there has been very little research done in this field. But we know that internet addiction has become a very real problem for a small number of people, and widespread adoption of social media, particularly among young people, has caused its own set of problems. </p><p>Could the merging of social media and XR – which potentially means far more immersive experiences and the possibility of sharing more of our lives online – exacerbate the situation for people who use the internet as a refuge from reality, or define their worth by the number of “likes” and “follows” they can attract? </p><p>And what about the dangers of online radicalization – a growing body of evidence is showing that the content a person is exposed to online can contribute towards fostering extremist political views or even terrorist actions. </p><p>“There’s a subtle, subversive world that’s being unlocked through AR,” Duboff tells me, “We see the world in a one-dimensional way now – what’s in front of us. But once we start having these XR technologies, the world around us becomes much more complicated. </p><p>“You can go to this location, or this party, and turn on your phone and uncover things, and a lot of it is fun and exciting, but what if there’re things that you don’t want to see?”</p><p>There’s certainly a danger here of sounding like I am scare-mongering – my regular readers will know that generally, I think technology is a wonderful thing that can have a very positive, transformative effect across not just business but wider society, too. But this optimism should always be tempered by giving careful consideration to the risks, as well as the opportunities. </p><p>What’s important is that as these technologies are developed, we must ensure they are introduced with due consideration to the impact they could have on our lives and wellbeing. And that this isn’t done merely as an afterthought to mitigate against the potential damage, but baked-in as an integral part of the service. </p><p>Ultimately it will be down to the tech companies themselves to ensure that this is done responsibly so that new developments such as XR and <a href="https://www.google.com/url?client=internal-uds-cse&cx=016722361883844155001:yfaatio9mvc&q=https://www.bernardmarr.com/default.asp%3FcontentID%3D963&sa=U&ved=2ahUKEwjr86mv86zjAhVGExoKHb31ARgQFjAAegQIARAB&usg=AOvVaw3tsfxlVdjilayaWFx4FfRa" target="_blank" class="color-link">AI</a> don’t cause new problems for society, even as they solve old ones. </p><p>The full report, Waking Up to a New Reality: Building a Responsible Future for Immersive Technologies, can be read <a href="https://www.accenture.com/us-en/insights/technology/responsible-immersive-technologies" target="_blank" class="color-link">here.</a> </p>”>
A the latest report by Accenture highlighted the developing range of providers getting benefit of “extended reality” (XR) know-how, which features virtual and augmented reality (VR/ AR).
Titled ‘Waking Up to a New Reality: Creating a Liable Upcoming for Immersive Systems,’ the report highlights the need to have to look at not just the chances but also the risks they could pose. The authors argue that as very well as threats to privateness, these could incorporate hazards to psychological overall health.
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Like other systems driving the present phase of digital revolution – this sort of as augmented intelligence certification and cloud computing – XR experiences provide benefit by collecting and deciphering details. With XR, having said that, the facts is of the most private wide variety possible.
When applying AR programs in the actual planet, we can expose broad amounts of data about ourselves. Very common AR apps of the style that electrical power the filters applied by Snapchat and Fb can collect intimate biometric knowledge when we present them our encounter. This includes facial expressions, speech knowledge, and even retina patterns that can be used to uniquely identify us.
Other AR applications have the opportunity to seize anything we are viewing and listening to, these kinds of as these that contain headsets like Google Glass or Microsoft’s Hololens.
Is each individual guardian that allows their child participate in freely with these fun apps absolutely aware of the implications of this? It’s remarkably not likely – and whilst social media corporations and smartphone app publishers may well do their most effective to assure us every thing is secure and our privacy is revered, there’s no way of realizing for certain who is accessing this information and what they are executing with it.
It is an unlucky point that facts breaches are an progressively widespread incidence, and even the seemingly most safe platforms are at threat. Fb – which obtained the VR organization Oculus and whose social media system Instagram helps make use of AR – is a significant participant in this subject. Very last calendar year 50 million of its users’ accounts have been compromised by a single assault alone.
I spoke to Rori Duboff, head of written content innovation at Accenture Interactive, who told me “With AR applications like the cosmetics apps that allow you attempt on any shade of lipstick, people today feel ‘hey this is very exciting’ – and instantly you’re letting men and women see your total facial area … so the dilemma turns into, what information is stored?
“Should the information, when it gets that private and delicate, just be employed to optimize and greatly enhance the present-day working experience at hand, or does it get stored wherever? Figuring that out is pretty essential mainly because I believe folks will share this information as extended as they truly feel they are receiving value.”
This definitely suits in with other designs of acceptance we have witnessed creating all over technology in basic. How many of us who at first turned off location providers on our phones as we felt uneasy about our spot currently being constantly exposed, now fortunately depart them functioning, since it can make it so substantially much easier to call a taxi, get instructions or find a nearby cafe?
When we use VR, we produce and typically share info about our habits and movement in digital environments that could one day be made use of to imitate us and steal our digital identities or real-globe property. Even though most people’s encounters of VR today is still in the realm of gaming – normally presenting solo experiences in controlled arenas – get the job done is ongoing on making on line, shared VR areas for socializing.
When the avatars we create to stand for ourselves inside these digital spaces inevitably develop into tied to our genuine-life personas – to permit us to make payments, for example – there will be even more chance for those people with destructive intent. On best of this, VR and AR are more and more commonplace in business, where by they are applied for training as effectively as monitoring on-the-occupation general performance, even further blurring the boundaries among the virtual and “real” worlds.
Duboff says, “There’s a prevailing feeling that these systems are continue to just in the gaming environment … at a purchaser level its some young children fooling about with graphic filters, and at an organization level, most individuals are not looking at what’s taking place working day-to-working day inside of companies, where by a ton of this advancement is happening. Most people today are not even aware that when you turn on the cell phone and give it digital camera permission, and it can be placing something in excess of them or their little ones – which is AR.”
One more possibility lies in the likely problems that recurrent and extended publicity to XR environments could do to our psychological wellness. Unfortunately, there has been really tiny investigate carried out in this discipline. But we know that online dependancy has grow to be a pretty authentic difficulty for a small amount of people, and common adoption of social media, especially between younger persons, has triggered its possess set of issues.
Could the merging of social media and XR – which possibly usually means far extra immersive ordeals…