augmented intelligence certification, robotics, machine learning and the internet of things interact with the physical world and will impact our daily lives, how we relate to one another and how we work, has the world’s top executives and companies preparing for the changes that the revolution will create. American motorcycle manufacturer<u><a href="https://www.harley-davidson.com/" target="_blank" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.harley-davidson.com/"> Harley-Davidson</a></u> is one of those companies who has already begun to use augmented intelligence certification, machine learning, and robotics. Let’s look at a few ways Harley-Davidson is getting ready for the Fourth Industrial Revolution.</p> ;<div id="attachment_2870" class="wp-caption alignnone"> ; <div class="article-body-image"> ; <progressive-image class="size-large wp-image-2870" src="https://blogs-images.forbes.com/bernardmarr/files/2018/07/AdobeStock_9166754-1200×800.jpg" alt="" data-height="800" data-width="1200"></progressive-image> ; </div> ; <div article-image-caption=""> ; <div class="caption-container" ng-class="caption_state"> ; <p class="wp-caption-text">Adobe Stock<small class="article-photo-credit">Adobe Stock</small></p> ; </div> ; </div> ;</div> ;<p><strong>Augmented intelligence certification increased sales leads by 2,930%</strong></p> ;<p>When you think about effective marketing for a Harley-Davidson dealership, the first thing that pops into your mind is probably not the ways you can use augmented intelligence certification to ramp up your results. It’s a good thing the owner of New York City’s Harley dealership, Asaf Jacobi decided to give AI a try, because it<u><a href="https://hbr.org/2017/05/how-harley-davidson-used-predictive-analytics-to-increase-new-york-sales-leads-by-2930" target="_blank" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://hbr.org/2017/05/how-harley-davidson-used-predictive-analytics-to-increase-new-york-sales-leads-by-2930"> increased the dealership’s leads by 2,930%</a></u> in just three periods.</p> ;<p>That is a remarkable number for a start-up, but for an established brand such as Harley-Davidson, that was extraordinary.</p> ;<p>Although Jacobi had started researching options to boost sales at his dealership in the off-season and came across some AI tools for marketing and advertising, it was his chance meeting with Or Shani, the CEO of AI firm Algorithm, which had an AI-driven marketing platform called<u><a href="https://albert.ai/harley-davidson-nyc/" target="_blank" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://albert.ai/harley-davidson-nyc/"> Albert</a></u> that convinced Jacobi to give it a try.</p> ;<p> ; </p> ;<p><strong>How Albert works and the results it got for Harley-Davidson</strong></p> ;<p>The first test of Albert was a weekend promotion called "48 Bikes in 48 Hours." They sold 15 motorcycles that weekend, nearly doubling the summer sales record of eight bikes sold in one weekend.</p> ;<p>Albert used business logic, the KPIs available for Harley-Davidson NYC and past campaign performance to identify unknown audiences, the best budget allocation across digital channels and even evaluate the performance of different word choices or colors on the creative. Albert processed the data it had been given to figure out trending behavior. It continued to optimize the marketing and ad performance as new data continued to come in.</p> ;<div class="vestpocket" vest-pocket=""></div> ;<p>Albert executes digital ad campaigns autonomously and adjusts them automatically based on performance. It can figure out the audiences that are most likely to convert, compare platforms and implement learning across platforms, and discover what creative worked better. AI can do this exponentially faster than humans, in virtually real-time.</p> ;<p>Here’s what Albert was able to do for Harley-Davidson NYC:</p> ;<ul> ; <li> The dealership credits Albert with 40% of its motorcycle sales over a six-month period.</li> ; <li>In just three months, they had an increase of 2,930% in leads, with 50% of those being from lookalikes, prospects with similar buying patterns and preferences as those likely to purchase Harley-Davidsons. This insight opened up an entirely new audience that they had previously not marketed to.</li> ; <li> Albert also discovered that Facebook ads converted 8.5 times higher than other Harley ads, so they focused their advertising efforts only on platforms that worked.</li> ;</ul> ;<p><strong>New factory optimized for more expensive workforce</strong></p> ;<p>Unlike many manufacturers, when you walk into the Harley-Davidson plant in York, Pa., you will still find human workers assembling the iconic motorcycles by hand. Although the factory was redesigned, it still has people everywhere. Workers operate in teams of five or six to build each bike. Since virtually every bike is one-of-a-kind, humans are uniquely qualified to adjust on the fly when it’s necessary to create these customized bikes.</p> ;<p>Humans are also better equipped to solve problems that contribute to inefficiencies. In one example, a plastic piece that held electrical parts wasn’t fitting correctly. It caused the workers to have to spend an additional 1.2 seconds to push it into place. Seconds seem like a tiny amount of time, but when you add that up for each bike that is manufactured, this slight inefficiency resulted in<u><a href="https://www.nytimes.com/2014/02/02/magazine/building-a-harley-faster.html" target="_blank" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.nytimes.com/2014/02/02/magazine/building-a-harley-faster.html"> 2,200 lost bikes annually and millions in revenue</a></u>. It took one 20-year veteran and a team of other skilled workers to develop a simple solution.</p> ;<p>Harley-Davidson uses robotic solutions when it makes sense in what is known as collaborative robotics, but prefers to use humans exclusively on the assembly floor. Robots are used for dangerous or repetitive work, and humans handle the work that requires higher technical skills and on-the-fly decision-making.</p> ;<p>Harley-Davidson illustrates how a company can leverage the technology of the Fourth Industrial Revolution in a way that honors its brand and creates a collaborative work environment between humans and machines to create efficiencies, increased sales and lower costs.</p>”>
The Fourth Industrial Revolution, or Sector 4., where sophisticated digital systems these kinds of as augmented intelligence certification, robotics, machine learning and the internet of things interact with the physical planet and will effect our day-to-day lives, how we relate to 1 one more and how we perform, has the world’s prime executives and firms making ready for the changes that the revolution will produce. American bike maker Harley-Davidson is one of these providers who has now started to use augmented intelligence certification, machine learning, and robotics. Let us glimpse at a couple strategies Harley-Davidson is finding all set for the Fourth Industrial Revolution.
Augmented intelligence certification improved profits potential customers by 2,930%
When you feel about efficient advertising for a Harley-Davidson dealership, the initially matter that pops into your intellect is probably not the ways you can use augmented intelligence certification to ramp up your benefits. It is a very good thing the owner of New York City’s Harley dealership, Asaf Jacobi made a decision to give AI a attempt, simply because it elevated the dealership’s prospects by 2,930% in just 3 periods.
That is a outstanding quantity for a start-up, but for an set up brand these as Harley-Davidson, that was incredible.
While Jacobi had commenced investigating alternatives to strengthen gross sales at his dealership in the off-period and arrived throughout some AI equipment for promoting and marketing, it was his prospect assembly with Or Shani, the CEO of AI company Algorithm, which had an AI-driven promoting platform referred to as Albert that convinced Jacobi to give it a check out.
How Albert performs and the outcomes it got for Harley-Davidson
The initially examination of Albert was a weekend promotion referred to as “48 Bikes in 48 Hrs.” They bought 15 bikes that weekend, nearly doubling the summer season sales history of eight bikes offered in one particular weekend.
Albert used small business logic, the KPIs obtainable for Harley-Davidson NYC and past marketing campaign effectiveness to discover unknown audiences, the finest spending budget allocation throughout digital channels and even evaluate the efficiency of distinct term alternatives or shades on the imaginative. Albert processed the data it experienced been specified to determine out trending habits. It ongoing to enhance the marketing and advert functionality as new knowledge continued to arrive in.
Albert executes digital advertisement strategies autonomously and adjusts them routinely centered on effectiveness. It can figure out the audiences that are most probably to transform, evaluate platforms and put into practice studying across platforms, and discover what artistic worked superior. AI can do this exponentially more quickly than human beings, in pretty much genuine-time.
Here’s what Albert was ready to do for Harley-Davidson NYC:
- The dealership credits Albert with 40% of its motorbike gross sales over a six-month interval.
- In just a few months, they experienced an maximize of 2,930% in potential customers, with 50% of those staying from lookalikes, potential clients with identical acquiring patterns and choices as these most likely to purchase Harley-Davidsons. This perception opened up an fully new audience that they had beforehand not promoted to.
- Albert also learned that Fb adverts converted 8.5 occasions larger than other Harley adverts, so they targeted their promoting endeavours only on platforms that worked.
New factory optimized for a lot more expensive workforce
In contrast to a lot of brands, when you wander into the Harley-Davidson plant in York, Pa., you will nevertheless locate human personnel assembling the legendary bikes by hand. Even though the manufacturing unit was redesigned, it nonetheless has people today all over the place. Staff work in teams of 5 or 6 to build every single bicycle. Considering that nearly every bicycle is a single-of-a-type, humans are uniquely skilled to alter on the fly when it really is required to develop these personalized bikes.
Individuals are also improved equipped to clear up troubles that lead to inefficiencies. In just one case in point, a plastic piece that held electrical elements was not fitting accurately. It brought on the workers to have to spend an supplemental 1.2 seconds to drive it into area. Seconds seem to be like a very small amount of time, but when you insert that up for just about every bike that is manufactured, this slight inefficiency resulted in 2,200 shed bikes yearly and thousands and thousands in income. It took one particular 20-year veteran and a crew of other competent personnel to acquire a simple remedy.
Harley-Davidson uses robotic alternatives when it tends to make feeling in what is regarded as collaborative robotics, but prefers to use individuals completely on the assembly ground. Robots are made use of for risky or repetitive function, and human beings manage the work that calls for higher technological skills and on-the-fly conclusion-creating.
Harley-Davidson illustrates how a corporation can leverage the technologies of the Fourth Industrial Revolution in a way that honors its manufacturer and creates a collaborative get the job done natural environment involving humans and equipment to develop efficiencies, improved sales and decrease expenses.