I not long ago kicked off a new stream of exploration that will assess the foreseeable future of the insurance policy agency. I am analyzing 5–10 several years out and welcome your input.
Rapidly advancing digital systems (smartphones and mobile apps, APIs, and augmented intelligence certification) are automating processes and changing how shoppers purchase insurance and have interaction with their carriers and insurance policy companies. There is discussion as to what this signifies for the function of the coverage agency in tomorrow’s insurance policy marketplace. Automation is a double-edged sword: It could make agents obsolete or make them additional helpful and productive.
My study will investigate the place distinctive and independent agencies are headed amid digital innovation — there are two extremes, 100% human or 100% digital where by will most agencies settle? The investigate will also identify distinguished company solutions (i.e., agency portals and agency management systems) that will permit businesses of all sorts to elevate customer practical experience (CX). And finally, it will provide recommendations to carriers for deepening interactions and driving digital success in their company networks.
But I need your assistance to make this investigate the greatest it can be. I am hunting to talk with senior distribution and technological innovation leaders at insurance plan carriers and companies to acquire point of view on how you envisage the foreseeable future of insurance policy distribution and how you’re employing know-how as an enabler. For answers suppliers, I would like to get insights into your offerings’ abilities and how they are enabling agencies’ digital transformations.
Beneath is a sampling of the queries I’m on the lookout to understand all through the interviews:
- How are you investing in burgeoning technologies (AI, APIs, mobility, etcetera.) to enable elevated CX in your company community?
- What are the important troubles that you have faced, if any, in applying burgeoning technologies?
- How are you enabling your company networks to be effective? What are the investments you are earning to boost success for your organization and company companions?
- How is your technologies platform enabling agencies to elevate CX?
- Does your offering have attributes that increase collaboration among carriers and their agency companions?
- What burgeoning technologies are most interesting as you create subsequent-era capabilities? How do you be expecting these upcoming-generation capabilities will help in insurance policy distribution?
If you are interested in sharing your views and insights and would like to participate in this investigation, you should arrive at out to me at [email protected]